Over the years, NBA2K became a favorable video game franchise because of its sleek gameplay and its scintillating soundtracks. It never speaks truer than in 2K, because if they can’t physically play, they can play in the digital world.”įirst developed in 1999 by Visual Concepts, NBA 2K was released in November 1999 with cover athlete Philadelphia 76ers guard Allen Iverson. It makes sense about athletes wanting to be rappers and rappers wanna be athletes. “ has shown us so much love, and we show it right back by trying to create opportunities with the way we release music. “I think it’s a symbiotic relationship,” says Ronnie 2K on rappers’ affinity for the storied sports gaming franchise.
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